Over the past 50 years – from the Silent Generation’s young adulthood to that of Millennials today – the United States has undergone large cultural and societal shifts. Now that the youngest Millennials are adults, how do they compare with those who were their age in the generations that came before them?
Continue reading… “Millennial life: How young adulthood today compares with prior generations”
Over the past 50 years – from the Silent Generation’s young adulthood to that of Millennials today – the United States has undergone large cultural and societal shifts. Now that the youngest Millennials are adults, how do they compare with those who were their age in the generations that came before them?
In general, they’re better educated – a factor tied to employment and financial well-being – but there is a sharp divide between the economic fortunes of those who have a college education and those who don’t.
Continue reading… “Millennial life: How young adulthood today compares with prior generations”
It’s not even close to avocado toast.
In 2015, Nielsen polled 30,000 consumers in 60 countries around the world. They wanted to know more about what influences how people feel about brands, and how those feelings impact buying behavior.
One overwhelming conclusion of the report? That across the board, consumers are willing to pay extra for one thing: sustainability.
Today’s young Americans are less environmentally conscious—and often less civic-minded overall—than previous generations.
Are today’s Millennial generation altruistic and civic-minded or materialistic and self-absorbed? In the latest installment: a study that says the popular view of young adults as more caring, interested in social issues and concerned about the environment compared to previous generations is mostly false.
Continue reading… “Study finds Millennial generation might not be so special after all”
