Google will pay publishers to license content for ‘new news experience’

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Google announced it will begin paying news publishers for “high-quality content” with the launch of a “new news experience” later this year. The move marks a major departure for Google, which has until now steadfastly refused to compensate news publishers for content. As news organizations’ digital advertising revenues have plunged, critics in the media, and even many politicians, have been pressuring Google to pay to license content.

Many details of the new program remain unclear. But with the news industry further weakened by economic fallout from the coronavirus, any potential revenue will likely be welcomed.

“A vibrant news industry matters — perhaps now more than ever, as people look for information they can count on amid a global pandemic and growing concerns about racial injustice around the world,” Google vice president for news Brad Bender wrote in a blog post. “But these events are happening at a time when the news industry is also being challenged financially. We care deeply about providing access to information and supporting the publishers who report on these important topics.”

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