The fact that OUYA raised so much money so fast speaks more to our fantasies than the market reality.
OUYA is the latest Kickstarter darling. It is “a new kind of video game console” that connects to your HDTV like an XBox but allows anyone to publish games like the Android Marketplace. The company behind the device raised their $1 million target in eight hours, and have reached $5 million with more than three weeks left in their campaign. Proponents of Kickstarter’s populist commercialism see OUYA as an unmitigated success.