Nielsen releases 2012 Social Media Report

85.5 million people access social networks via a smartphone or tablet app.

People are accessing the web more frequently and for longer periods, using smartphones, tablets, gaming consoles, and smart TVs both in the U.S. and globally. We’re still using PCs as well, but personal computer usage of social media is just about the only category that’s down: 4 percent fewer Americans connected to the Internet via a PC in 2012, while 82 percent more connected via the mobile web and 85 percent more connected via a mobile app.



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Is the era of the personal computer over?

PCs consumed the majority of memory chips since sometime in the 1980s until 2012.

We have been hearing for years about the so-called Post-PC Era.  But now it seems pretty hard to argue with.  Personal computers no longer consume the majority of the world’s memory chip supply as of this year.




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Smartphone sales will blow away PC sales this year and will exceed 1.5 billion per year by 2016


Smartphone sales will exceed 1.5 billion units per year by 2016.

Last year smartphone sales blew past the number of PCs sold, and they’ll be nearly twice PC sales this year, analyst Alex Cocotas of BI Intelligence predicts.

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