The growing success of piggybacking

Piggyback on a thriving network as long as your platform is contextual and complementary to that network.

When creating a two-sided network one of the key challenges is deciding how to get both sides on board. What does a marketplace do first – get the consumer or the merchant first? Why would either side join without the other? It’s a chicken and egg problem that often occurs during the initial stages of seeding. A great way to gain traction for such a network is to steal traction from another one.



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