Masdar Institute researchers create way to prevent misinformation from spreading through social media

Research efforts have shown how to effectively mobilize many people on social media for a common task.

Online crowds like the online community Reddit and some Twitter users were criticized for pillorying an innocent student as a possible terrorist suspect in the Boston Marathon bombing. But some emerging technologies might be able to help knock down false reports and wring the truth from the fog of social media during crises.

 

 

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Make Any Content on the Web Embeddable With Embedly

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Embedly screen shot.

When traversing the web, most site visitors will stay on a page 250% longer when there’s embedded media, Sean Creeley tells me. This stat is based on findings from a Google AdWords test he ran last year.

Creeley is the founder of Y Combinator startup Embedly; Embedly’s mission is to make it painstakingly easy for publishers and application developers to add that embedded media and better engage their web users.

“The idea is to engage the user where they are,” says Creeley. “We really want to get the user where they live, instead of making them try to jump through hoops to view multimedia content.”

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