Consumers trust tech companies over carmakers for self-driving cars

Google might want to partner its technology with auto manufacturers rather than making and selling the cars itself.

Almost all the world’s automotive manufacturers are scrambling to develop self-driving cars. But, it appears, the world would rather buy a self-driving car made by a tech company. Consumers are more likely to splurge on a self-driving car made by Mercedes-Benz than Nissan; they’re even likelier to buy one made by the likes of Google and Apple, according to a study released by audit and advisory firm KPMG on Oct. 10.

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