Mobile video viewing increased 719% between 2011 and 2013: Ooyala

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Mobile viewership will double by end of 2015.

TV isn’t just a box in the living room anymore, it also includes smartphones and tablets. A new report from video services company Ooyala provides more evidence of that trend. By analyzing viewing data from 200 million people, the Global Video Index report found mobile and tablet viewing increased 719% from 2011 to 2013. In 2013 alone, the share of videos watched on mobile phones increased by 10 times.

 

 

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E-book sales are starting to fizzle out

E-books are more akin to audio books — a compliment to print, not a replacement.

An Association of American Publishers report says sales of e-books rose just 5 percent in the year ending in the first quarter of 2013, a big drop from the year earlier when sales grew 28 percent, and an enormous drop from two years ago, when sales jumped a crazy 252 percent.

 

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A third of smartphone owners go BYOD without IT department’s knowledge

The majority of staff who own a smartphone or tablet used them at work.

Employees continue to use their own smartphones and tablets at work without the approval of the company’s IT department.  Just over half (56.8%) of 4,371 employees worldwide were using personal devices at work, according to a survey by analyst house Ovum.

 

 

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Moms lead trend in mobile shopping

Moms tend to lead shopping and mobile trends.

More shoppers are becoming increasingly comfortable using the smartphone or tablet to browse retailer offerings, look for discounts and compare products. For moms especially, who tend to lead shopping and mobile trends, the use of these smart devices may have reached the tipping point: Mobile has become more than a nice accessory to augment the shopping process; it has become an essential stop in the path to purchase.

 

 

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Most smartphone and tablet users don’t care if they run iOS, Android, or Windows

The survey found there is no widespread loyalty among consumers about operating systems.

Google and Apple better watch out.  According to a new study by Accenture,  two-thirds of smartphone and tablet owners don’t have strong brand loyalty to any one particular operating system.

 

 

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TV still king in media consumption: Nielsen

Here is one more 2012 year-in review report from Nielsen, which examined how Americans have been consuming content over the course of the past year.  Of the 289 million U.S. TV owners, the report found that 119 million own four or more television sets, making TV still the device to beat when it comes to watching and recording programs, among other things.

 

 

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