It’s the era of internet advertising. The era of targeting that tracks you across browsers, platforms and across the city. The era of apps that know what you want before you do.
But surprisingly, a seemingly retro ad format — outdoor advertising — is also having its heyday.
Continue reading… “Billboards — yes, billboards — are having a heyday in a digital world”
Digital billboards that display different ads depending on who is looking at them were once only found in Minority Report. But a recently launched startup aims to make targeted billboard advertising as ubiquitous as targeted online advertising.
Immersive Labs introduced its smart billboard technology at TechStars‘ Demo Day in New York on Thursday. The software combines video analytics with environmental factors and Twitter and Foursquare information to decide what the best ad to display at that moment is…
Continue reading… “Startup Aims To Build Billboards That Target You, Personally”
By delving into the futuring techniques of Futurist Thomas Frey, you’ll embark on an enlightening journey.
Learn More about this exciting program.