The future of the industry is all in the nose.
Looking for a new angle to approach the cannabis business? While medical and lifestyle entrepreneurs have been honing in on the active cannabinoids, like THC and CBD, it turns out the real soul of the plant has been right under our noses.
Terpenes are the future of cannabis. These organic, aromatic compounds exist naturally in the essential oils of all plants — they’re what give herbs, flowers, and fruits their signature aromas. But terpenes are also the specific reason why various strains of cannabis affect the body and mind in subtly different ways.