How to sell your company

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Negotiation is worthless. Sales is everything.

I’m a pretty good salesman, but I’m the worst negotiator. If I say, “buy my car for $10,000” and someone says “$8,000,” I’d just shrug my shoulders and say “ok”. In fact, that happened.

Some people could be good at both. But I think it’s very hard. By definition. When you’re a salesman you want the other guy to say “yes.” When you’re a negotiator you have to be willing to say “no”, regardless of what the other side says.

So although they aren’t total opposites, the goals are completely different. But big picture:

Negotiation is worthless. Sales is everything…

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