Kids grow up with different technology and toys these days than we did, but you don’t need to be a geek mom or dad to realize that. (Video)

The Berlin-based startup Toywheel understood the need to bring the physical and the digital world together as one interactive and introduced its first app “Toy Car RC – Drive a Virtual Car in the Real World with Augmented Reality”.

To play Toy Car RC, simple targets can be printed with standard printers and placed throughout the play area (living room, children’s room, etc.), where afterwards the virtual car can drive through.

While other games are often about winning or racing, Toywheel explains that the app leaves much more space for creative and personal contribution.

“From our experience with the DIY platform we know, children want to discover interactive worlds in the same way as they learn about physical world. They don’t differentiate here,” explains Founder of Toywheel Evgeni Kouris.

“That’s why we want to link both realities into one big, intuitive playground. Current augmented reality technology is already quite powerful, but it evolves rapidly especially with new products like Google Glass.”


The company is financed by various Business Angels such as IT-entrepreneur Brendan Donovan. Toywheel received seed capital from the first hy! Berlin Conference and the Telekom Accelorator hub:raum.

Via Venture Beat