Pre-VC rounds are shaking up early-stage funding

sensa

The Sense sleep tracking device has been backed by angel investors and crowdfunding campaigns.

Wall Street Journal’s Evelyn Rusli reports that startups are tapping new sources of early-stage funding, including ad hoc networks of wealthy tech executives doing some investing on the side, and that should give some big venture capital firms pause. Twenty-three year old entrepreneur James Proud is the latest example. He has raised $10.5 million from a circle of well-connected angel investors and an additional $2.4 million in a Kickstarter campaign for his sleep-tracker device Hello.

 

 

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