Sugar substitutes used in diet beverages actually change how our brains’ reward areas work.
There are some major loopholes in the New York soda ban measure that critics have pointed out. For example, convenience stores would still be free to sell large, sugary drinks. Also exempt from the bill are sweetened alcoholic beverages. Researchers that Mayor Bloomberg cited think the whole thing might backfire. But the biggest omission in the New York soda ban has to do with an entirely other class of fizzy, sweetened drink: diet sodas.