Alcohol brands see increase in engagement on Facebook

Marketers raise awareness and start dialogues with fans on social media

Alcohol brands are naturally social companies, with marketing aimed at encouraging friends to spend time together. In keeping with this sociability, many companies are turning to Facebook to raise brand awareness and build community with fans.

 

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ICANN reveals new top-level domain name applications

dot-company

The list includes: .tattoo, .ketchup, and .mormon.

The list of new generic top-level domain names that have been applied for and can then be owned has been revealed by ICANN.  There are 1,930 new domain names –with tech titans like Amazon, Apple, and Google in the mix–and they’re going to change how the Internet works.

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6 major brands that have been resurrected from the dead

lego

The LEGO Group has been around since 1932.

It’s not unusual for some brands to die out. But rarely some brands come back from the dead. Many brands like New Coke, Circuit City, and Borders are likely to be gone forever. But some companies find that certain dying brands still have some attraction for consumers. Maybe because at one time they were well-known, at least well enough to make them worthwhile targets for new investment.  (Pics)

 

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Top 10 brands that will disappear in 2012

 sears

Sears is one of the brands expected to disappear within the next 18 months.

A new list of brands that will disappear in 2012 has been created by 24/7 Wall St.  The list includes Sears, Sony Pictures, American Apparel, Nokia, Saab, A&W All-American Foods Restaurants, Soap Opera Digest, Sony Ericsson, MySpace, and Kellog’s Corn Pops.

 

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Growing Concerns Over Problems with the Indian Trade Mark Office

india

Over 44,000 trade mark files have gone missing in India.

Justice Muralidhar of the Delhi High Court on April 7 asked the government to reform the Trade Mark Office.  This was after an investigation revealed that the office had lost 44,404 trade mark registrations without even realizing.

 

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Socialnomics – The Impact of Social Media Around the World

[youtube]http://www.youtube.com/watch?v=lFZ0z5Fm-Ng[/youtube]

Social Media Revolution 2 – Based on the book Socialnomics by Erik Qualman

A fascinating, research-based look at the impact of social media on businesses and consumers around the world, and what’s in store for the future.

 

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