24/7 Wall St. has identified 10 American brands that they predict will disappear, either through bankruptcies or because of mergers in 2016. Bankruptcies of large public companies in 2015 have already exceeded 2014 totals. Similarly, the total value of mergers and acquisitions is projected to hit a record high in 2015. While some of the companies on this list may disappear because they continue to be at the bottom of their industry, some may disappear because they are doing well.
Some interesting partnerships have been created in the race to create the next big thing in wearable technology. Big brands from the fashion and technology industry are teaming up to design products that go beyond fitness trackers.
To sell to Millennials, you have to understand them.
The Millennial generation is the newest target audience for many brands. Their purchasing power is increasing and the Millennials will continue to drive consumer demand. Brands will need to reevaluate this generation and develop strategies for engaging them.
“The Illusion of Choice,” via Reddit, is a chart of corporations that create a chain of smaller brands that can all be traced from the 10 mega companies featured here. We assume that you have heard of the biggest brand names and their products that you bring home all the time, however, it’s incredible to know what these giants own and control. Their influence is staggering as shown in this data visualization.
Colors overall are making a comeback in 2013.
In 2013, advanced technology will expand and digital media will increase, but with a twist. Graphic design and branding trends are taking more chances and using multiple sources for branding individuals and businesses. It is giving designers a unique advantage because they are able to truly explore their natural creative nature.
What famous brand comes to mind when you think of California? Is it Apple? Facebook? Google? Or some movie studio? What about Texas? New York? Florida? These are the most famous brands of each state. The Corporate States of America, if you will.
David Brooks, in a recent column for the New York Times said that the U.S. has one clear advantage over Chinese competition: branding. He notes that U.S. firms are powered by “eccentric failed novelists” (presumably from agencies and consulting firms that are gifted at brand positioning and execution) and “visionary founders” (think Steve Jobs) who have created exceptional brands.
Something as simple as tweaking the color of a button changes user behavior or endears people to your product.
Why is Facebook blue? The reason is simple, according to The New Yorker. It’s because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.
Facebook fans have jumped almost 30 percent in value since 2010. In fact, social marketing firm Syncapse says they could be worth hundreds of dollars each, depending on the industry and company.
Consumers agree the value of online communities comes from sharing information and ideas.
According to Technorati’s 2013 Digital Influence Report, blogs are more influential than social networks in shaping consumers’ opinions and purchase decisions.
Top brands on Instagram
Of the world’s biggest 100 brands, 54 percent are now connecting with fans and customers on Instagram, and brand adoption on Instagram is growing faster than Google+ and Pinterest.
A lot of time is spent looking at country rankings–everything from the best places in the world to be a woman to the worst countries for food security. These realities on the ground all feed into overall perception–or branding–of countries. If perception is favorable, that can translate into investments as well as commercial and economic development. And that, if done right, can lead to better lives for all citizens.