Another at-home fitness company is making its debut today. Mirror is coming out of stealth mode with the introduction of its eponymous device. It’s a mirror atop a 40-inch, 1080p vertical display that plays live or prerecorded fitness classes. The idea is that you can stand in front of the mirror, follow a trainer’s instructions that are displayed behind your reflection, and still see yourself working out. It’s in stark contrast to people having to prop their phones up to watch a class or working out in their living rooms because it’s where their TV is. The device costs $1,495. Yes, that’s right. It’s very expensive. With it, you get a heart rate monitor that straps across your chest and resistance bands. A monthly content subscription costs $39.
The device includes built-in speakers, so there’s no need to hook up external audio, although you can over Bluetooth. You can play your own music through Spotify Premium or rely on Mirror’s own music. The class will automatically load a playlist, but users can swap those out as they want. It also features a 5-megapixel built-in camera at the top with a privacy cover. This is only used if users pay for personal training sessions.