Modern-Day Witchcraft: This Hair Dye Changes Color

Last year, Lauren Bowker was halfway through a nostalgic re-watching of the cult ’90s teen film The Craft when the idea struck. More specifically, it was during the “glamor spells” scene, when Robin Tunney’s character goes from brunette to platinum blond just by combing her fingers through her hair. “It was in that moment that the penny kind of dropped,” says Bowker, “I was like, ‘We could do that.'”

That wasn’t posturing: As a chemist, fashion designer, and the founder of the London-based material design studio, The Unseen, Bowker is something of a high-fashion alchemist. Her color-changing leather purses and otherworldly wearable Air sculptures are a measured mix of stunning aesthetics and seriously complex science.

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