By 2025, half of all adults under 32 won’t pay for traditional cable subscriptions, according to a new Forrester study. An online survey of 32,000 U.S. adults found that 76 percent subscribe to cable. Of the 24 percent who don’t pay for cable, 18 percent are cord-nevers—people who have never paid for a cable subscription—while 6 percent are cord cutters, meaning they have canceled their cable subscriptions. The report notes that this year, digital cord-nevers have surpassed cord cutters and represent “the next stage of evolution in TV viewing.”
According to Ericsson ConsumerLab’s annual TV & Media report, Digital streaming services like Netflix and Amazon Prime Video are not the main reason broadband users are ditching pay-TV packages. The report reveals that almost half of broadband household users globally are cutting the cord because they are fed up with shelling out high prices for pay-TV packages. The report highlights what cord cutters value when paying for subscriptions and reaffirms the ways cable companies can draw TV defectors back in.