Startup Aims To Build Billboards That Target You, Personally

Digital billboards that display different ads depending on who is looking at them were once only found in Minority Report. But a recently launched startup aims to make targeted billboard advertising as ubiquitous as targeted online advertising.

Immersive Labs introduced its smart billboard technology at TechStars‘ Demo Day in New York on Thursday. The software combines video analytics with environmental factors and Twitter and Foursquare information to decide what the best ad to display at that moment is…

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Music Sales in U.S. Fell 2.4% in 2010; Digital Music Accounts for 46% of Purchases

katy perry

A top-selling digital song of 2010 was “California Gurls” by Katy Perry (4.4 million).

U.S. music sales fell 2.4% in 2010 to 1.5 billion units, as CD sales plummeted nearly 20% while digital track sales were up just 1%, according to a report from Nielsen and Billboard. Digital track sales were 1.17 billion in 2010, up from 1.16 in 2009. While CD sales fell precipitously last year, digital album sales rose 13% to 863 million. The report notes that digital music accounted for 46% of all U.S. music purchases in 2010, up from 40% in 2009 and 32% in 2008, and digital track sales broke the 1 billion sales mark for the third straight year.

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