3 reasons why brand storytelling is the future of marketing

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When creating your marketing strategy, don’t forget about the bigger story: what makes you human?

In today’s fast-paced, overly-automated, and digitally-driven society, humanity is becoming the new premium. The internet constantly rewards us with convenience and instant gratification, making the human touch increasingly more scarce and coveted.

In this environment, businesses can no longer afford to be faceless entities. To survive, businesses need to connect with audiences, pull at their heartstrings, and engage with them on a much deeper level than seen before. That’s where brand storytelling comes in.

Brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. In addition to giving your customers reasons why they should buy a product or service, businesses need to start sharing the story behind their brand, why it exists, and why this matters, consistently across all communication.

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Top 13 ‘Futurist Speaker’ Columns in 2013

Futurist Thomas Frey: 2013 has been a year of considerable change for both me and the rest of our team at the DaVinci Institute. While most of what you see here on Futurist Speaker is about my research, thinking, and philosophy on the future, I thought this might be a good time to step back and fill you in on the people behind everything you’re reading.

 

 

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In Search of Humanity’s Prime Directive

Futurist Thomas Frey: A thousand years from now, what is it that the human race will need to have accomplished?

Yes, I realize that this is a huge question and many of you reading this are living paycheck-to-paycheck worrying about who’s going to win the big game this weekend. But if we don’t begin to frame our role of humanity inside a much bigger picture, we are likely to remain in sputter-mode until we eventually do.

 

 

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38 predictions about the future of tech, science, and humanity

Predicting the future.

What does the future of humanity hold?  Looking ahead at our future is an integral part of human nature.  Information Is Beautiful Studio have compiled 38 predictions about the future of tech, science, and humanity in general — with an educated guess as to their odds of actually becoming reality. (infographic)

 

 

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English Language Has Nearly Doubled Over the Last Century

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English language doubles over last century.

The English language is enjoying unprecedented growth causing it to have nearly doubled in size over the last century, claims a new study.  Researchers at Harvard University and Google found that the language was expanding by 8,500 words a year in the new millennium and now stands at 1,022,000 words.

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