How Facebook, Google, and Apple are tracking you without cookies

tracking

Whether, you’re using an iOS or Android device, you are able to turn off most of the tracking mechanisms.

The lifespan of the tracking cookie is about to expire. With the rapid emergence of mobile devices. Facebook, Google, and Apple have turned to new and more potent methods for advertisers to keep track of you across multiple devices.

 

 

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Seventy-five cents of every dollar spent on mobile advertising is spent on iPhone and iPad

iTunes has a long and successful history of commercial transactions, so people feel comfortable clicking and shopping and buying on iOS.

The mobel advertising market is booming and it has grown from $1.4 billion in 2011 to $4.1 billion in 2012, and it’s projected to hit a massive $7.3 billion in 2013.

And almost all of it is spent on Apple’s ecosystem.

 

 

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80,000 new jobs in the U.S. created by Apple’s iOS app economy in 2012

Apple’s iOS App Store has seen incredible growth and has doubled its payouts to developers (now totaling over $8 billion) and sparked the creation of over 80,000 new jobs directly related to building software for Apple’s mobile platform within the last year.

 

 

 

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Most smartphone and tablet users don’t care if they run iOS, Android, or Windows

The survey found there is no widespread loyalty among consumers about operating systems.

Google and Apple better watch out.  According to a new study by Accenture,  two-thirds of smartphone and tablet owners don’t have strong brand loyalty to any one particular operating system.

 

 

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Half of the iOS and Android app revenue goes to just 25 developers

In the first 20 days of November 2012 $120 million was generated by app downloads and in-app purchases, but $60 million of that total went to 25 companies.

More than 1.4 million apps combined are offered through Apple and Google’s app stores, but there are only 25 U.S. developers that generate half of the revenue from app sales, says a new study by the research firm Canalys.

 

 

 

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Evoz turns your iPhone into a baby monitor

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Evoz

The modern baby monitoring system that works over iOS will finally start shipping on October 4th. Evoz is unlike the traditional walkie-talkie-like baby monitors, you don’t need a separate receiver to use the system – you can just use your own iOS devices, like your iPhone, iPod Touch or iPad, to function as both the monitor and receiver.

 

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Sphero Lets You Play Ball with Your Phone

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The Sphero, from Orbotix

The Sphero, from Orbotix, is one of the toy hits of CES 2011. Like the AR Drone, the toy hit of CES 2010, you control the Sphero with your smartphone (a remote control app is available for iOS and Android). Your phone connects to the Sphero via Bluetooth, and to control the ball you can use a virtual joystick or the accelerometer (simply tilt your phone). In our brief hands on, the Sphero proved a little tough to control, but we’ll chalk some of that up to the dying battery.

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