Alibaba founder Jack Ma. Marcos Brindicci/Reuters
- Alibaba made e-commerce history on Sunday, with $30.8 billion in sales over the last 24 hours as part of the company’s massive Singles Day celebration.
- The $30.8 billion in generated sales is a significant increase from 2017, when customers spent $25.3 billion.
- For comparison, total online sales on Black Friday reached $5 billion in 2017, according to Adobe Analytics data. Cyber Monday sales last year reached about $6.6 billion.
SHANGHAI, China — Alibaba just made e-commerce history.
With the company’s massive Singles Day celebration on 11/11 — November 11 — coming to a close, Alibaba reports that customers spent $30.8 billion online over the last 24 hours. That is a significant increase from the $25.3 billion in gross merchandise volume (GMV) Alibaba shoppers spent in 2017.