Alibaba just had the biggest online shopping day of all time, nearly tripling every company’s 2017 Black Friday and Cyber Monday sales combined

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Alibaba founder Jack Ma. Marcos Brindicci/Reuters

  • Alibaba made e-commerce history on Sunday, with $30.8 billion in sales over the last 24 hours as part of the company’s massive Singles Day celebration.
  • The $30.8 billion in generated sales is a significant increase from 2017, when customers spent $25.3 billion.
  • For comparison, total online sales on Black Friday reached $5 billion in 2017, according to Adobe Analytics data. Cyber Monday sales last year reached about $6.6 billion.

SHANGHAI, China — Alibaba just made e-commerce history.

With the company’s massive Singles Day celebration on 11/11 — November 11 — coming to a close, Alibaba reports that customers spent $30.8 billion online over the last 24 hours. That is a significant increase from the $25.3 billion in gross merchandise volume (GMV) Alibaba shoppers spent in 2017.

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