It’s an app world.
The mobile market has more than 1.5 billion users worldwide and makes up 15% of all internet traffic, according to Mary Meeker’s latest Internet Trends report. Despite these findings, many brands have yet to reap the benefits that are now possible through the most personal connection available with their target consumers – the app.
Continue reading… “The 5 most important metrics for app engagement”
Advertisers are falling over themselves to get their ads out on YouTube or as part of online contests, like Volkswagen has done this year.
A big social event every year is the Super Bowl. During this year’s battle pitting the New York Giants against the New England Patriots, getting social will happen on screens and the sofa. (video)
Continue reading… “It’s the year of social media for Super Bowl ads”
35 percent of meals eaten by millennials are really snacks.
If you are a “millennial” (born somewhere between 1980 and 2000), when is the last time that you sat down to eat three square meals a day? Chances are you haven’t sat down for even two or one square meal a day.
Continue reading… “Food trends of the millennial generation”
The Apple App Store has more than 90,000 apps for the iPad.
The marketplace for tablet apps is expanding quickly. The Apple App Store alone has more than 90,000 apps for the iPad. Although many marketers are rushing to get their tablet apps to market, usage data indicates that consumers regularly use a limited number of apps.
Continue reading… “Are there too many apps?”
Pharmaceutical price gouging isn’t illegal, it is sleazy — and potentially dangerous.
You can be arrested for scalping tickets to a rock concert. But reselling lifesaving medications at a hefty markup is a thriving business.
Continue reading… “Prescription drug shortages lead to price gouging, patient safety”
Anthony Weiner
Just ask Rep. Anthony Weiner (D-New York), Sometimes it’s easy to know which messages will spread through Twitter like wildfire. He now faces pressure to resign after unwittingly sending an intimate photo of himself to thousands of followers.
Continue reading… “Trumor – Tracking Twitter’s Best Rumor Spreaders”
Household usage of digital coupons has nearly doubled since 2005.
A digital revolution in couponing coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience of millions of US consumers.
Continue reading… “88.2 Million People Will Use Digital Coupons in 2011”
The marketers’ holy grail is your facebook ID.
Armed with your e-mail address, data miners can hit Facebook and match it up with your user ID. That key unlocks a treasure trove of personal information.
Continue reading… “Your Facebook ID is a Goldmine for Marketers”
Online advertising continues to grow.
The economy may be on an upward trajectory, but continued caution among advertisers will lead to a continued shift toward online advertising, eMarketer forecasts.
Continue reading… “Double-Digit Growth in Online Ad Spending Expected Through 2014”
The message coming from the radio industry is clear: Terrestrial radio is in trouble financially and things will get worse before they get any better. Many of the country’s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry’s worst quarter ever in terms of ad spending.
Continue reading… “Internet Radio Fastest Growing Online Media”
