The 5 most important metrics for app engagement

It’s an app world.

The mobile market has more than 1.5 billion users worldwide and makes up 15% of all internet traffic, according to Mary Meeker’s latest Internet Trends report. Despite these findings, many brands have yet to reap the benefits that are now possible through the most personal connection available with their target consumers – the app.

 

 

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It’s the year of social media for Super Bowl ads

volkswagen

Advertisers are falling over themselves to get their ads out on YouTube or as part of online contests, like Volkswagen has done this year.

A big social event every year is the Super Bowl.  During this year’s battle pitting the New York Giants against the New England Patriots, getting social will happen on screens and the sofa. (video)

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88.2 Million People Will Use Digital Coupons in 2011

online coupons

Household usage of digital coupons has nearly doubled since 2005.

A digital revolution in couponing coupled with the belt-tightening of the recession have combined to make coupons cool among more than just those clipping the Sunday circular. Digital coupon usage is now firmly a part of the online shopping experience of millions of US consumers.

 

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Why Was Google Collecting the Last Four Digits of Kids’ Social Security Numbers for an Art Contest?

kid_social

Google could easily have guessed the remainder of the numbers from the other information they collected.

Google asked parents to enter the last four digits of their children’s Social Security Numbers, as well as their city of birth and age, as a condition to enter a Google-sponsored art contest.

 

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Internet Radio Fastest Growing Online Media

world-webcaster

The message coming from the radio industry is clear: Terrestrial radio is in trouble financially and things will get worse before they get any better. Many of the country’s largest national broadcasters are on the verge of bankruptcy, and the Radio Advertising Bureau (RAB) announced that Q1 2009 was the industry’s worst quarter ever in terms of ad spending.

 

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