Scientists, like anyone else, can be prone to bias in their bid for a place in the history books.
For several years, Dirk Smeesters had spent his career as a social psychologist at Erasmus University in Rotterdam studying how consumers behaved in different situations. He studied whether color had an effect on what consumers bought or if death-related stories in the media affected how people picked products. And whether it was better to use supermodels in cosmetics advertising than average-looking women.
Continue reading… “Scientific research threatened by fraud and misconduct”
