QR Codes are being embraced by Fox Searchlight Studios.
Fox Searchlight is shunning traditional promotional opportunities for its upcoming film Martha Marcy May Marlene.
Instead, the studio is rolling out an elaborate QR code campaign for the movie, which hits theaters on October 21.
Rather than go the traditional route of releasing teasers and trailers, Fox Searchlight opted to go digital…
Continue reading… “Movie Trailers released exclusively via QR Code for the first time”
