Walmart is using VR to help decide who should get promotions

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Walmart, the largest private employer in the U.S. with 1.5 million workers, is using virtual reality to help find candidates for management positions in all 4,600 stores, the Wall Street Journal reported. The VR headsets and the assessment program were designed by Strivr, a Menlo Park, Calif.-based company.

Walmart’s idea for a VR assessment was rooted in seeing how its workers might respond to challenging situations and how they prioritize different tasks—things that would be hard to identify in an interview. So far, 10,000 employees have undergone the VR test as part of an initiative to identify potential high performers and cut back the overall number of managers in each store. This is part of a larger plan to change how many higher paid managers are overseeing teams and to give its frontline workers more decision-making power in their jobs, according to an earlier report in the WSJ.

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Digital coupons rival print in effectiveness

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Consumers perform online product research, make purchases.

Price-conscious consumers have been driven online by the battered US economy to do research before making a purchase, and eMarketer estimates that there will be 92.5 million online coupon users by the end of 2012. Those savings-savvy consumers will no doubt be helped by electronic circulars, which now rival their print counterparts in penetration, according to a November 2011 study of US internet users by Yahoo! and Ipsos.

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Are daily deals worth it for the businesses?

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Many companies are skeptical about the long-term payoff of daily deals.

Daily deals become increasingly popular with consumers.  But, there is conflicting information about whether such offers are worth it for businesses. For some, the payoff does not justify the payout even though others enjoy profits and new customers from the venture.

 

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Are Social Coupons Good for Business?

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Some companies do not make a profit from Groupon promotions.

The Groupon website offers coupons for nearly 200 promotions a day in the United States and Canada. These coupons provide big discounts at local businesses, but with a simple catch: a certain number of people have to sign up within an allotted time limit for the deal to work.

 

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