Consumers would pay for privacy.
The going rate for many of the most popular apps has been exactly $0.00 ever since the iPhone came out in 2007. Consumers pay nothing. But of course, nothing is free. Instead, consumers pay with their data, that’s sold to marketers, or with screenspace, which is forked over to make room for ads. It’s a trade consumers are happy to make.
Continue reading… “Average consumer would pay $5 for an app that respects their privacy: Study”