Elevated by its potency and portability, formerly-niche cannabis oil is going wide.
SOME TIME AROUND the mid-aughts, folks in the weed industry began to notice a shift in the market. Pot smokers were smoking less, and dabbing more—heating the plant’s oily extracts to inhale high concentrations of hallmark marijuana molecules like THC. Extracts, which go by names including shatter, batter, wax, dabs, and honey, weren’t just stronger than their plant-based starting materials. They were also more convenient to consume and easier to use discreetly. Elevated by its potency and portability, formerly-niche cannabis oil was going wide.