Fashion Scoops : Dior is inviting people try on sneakers via augmented reality

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Dior’s new Snapchat lens dedicated to the B27sneakers

The reality of trying on shoes in a store?

Risk of embarrassing sock holes; risk of foot odor, or worse, risk of visible butt cleavage when bending over to tie up laces.

So how about augmented reality? Simply point your smart phone at your feet and instantly see how the shoes look, no matter where you are or what’s on your feet at the moment.

Dior is bringing the latter reality to life with a new Snapchat lens for its B27 men’s sneakers.

Launching today, it allows users to quickly try on six variations, and purchase directly from the Dior channel on Snapchat or on Dior.com.

Continue reading… “Fashion Scoops : Dior is inviting people try on sneakers via augmented reality”

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