Why do people love coffee and beer? It’s the buzz, not the taste, study finds

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“People like the way coffee and alcohol make them feel. That’s why they drink it. It’s not the taste,” a Northwestern University researcher said.

Whether you prefer a Café Latte or a diet soda may actually depend on how the drink makes you feel, rather than how it tastes, a new study finds.

This idea contradicts what scientists previously thought: that our taste genes determined why we preferred one drink over the other.

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