AirTurn manufactures wireless controllers for iPads, Mac & PC computers, and Android tablets. With an AirTurn, musicians can turn pages hands free or remotely control audio files. Speakers and broadcasters can control teleprompter apps wirelessly. The possibilities are endless.
AirTurn is one of the featured exhibitors at the DaVinci Inventor Showcase, which takes place on Oct 13, 2012 at the Denver Merchandise Mart. This is your chance to check out how AirTurn works and a wild variety of other amazing innovations!
What was the defining moment that led you to create this product? What problem does it solve?
When Apple introduced the first iPad, I realized that this had the potential to be the perfect tool for reading sheet music digitally. The only thing missing was a way to turn pages without the need to touch or swipe the screen. The AirTurn BT-105 was created to enable musicians to read music and turn pages hands free at the same time.
After you came up with the idea, how did you size up the market and decide who your customers would be?
We used information from a survey conducted by the Gallup Organization and the International Music Products Association to determine the number of households in the USA that had at least one member who played a musical instrument. We then cross referenced this information with the number of iPad owners to determine a conservative estimate for the USA iPad musician market.
How did you go about naming your product?
We wanted an easy to remember name that would be immediately informative and descriptive. “AirTurn” seemed like a natural description for the wireless function and capability of our product. “BT” stands for Bluetooth, and 105 represents the 5th iteration of our page turning products.
How long did it take you to create you initial prototype, and what problems did you run into along the way?
The iPad itself was a major problem, as it did not conform to standard HID keyboard protocols. We had to develop our own SDK drivers and collaborate with a large number of partner app developers. From the day that the first iPad was made public, we had our first basic prototype demonstrated within 3 months.
Funding a new idea is always tricky. How did you go about lining up the money you needed?
We managed to cash flow the R&D and production of the BT-105 from our own sales of previous products, and was able to secure some angel investors among friends and family.
Is this a product you’d like to produce and sell yourself, or are you wanting to license it to someone else? And if so, who?
We’re already in production and actively selling the AirTurn BT-105.
What all channels are you using to market your product?
We use a variety of marketing channels, from SEO activities to internet adwords, targeted magazine ads, and social media.
How many people do you currently have involved in your business?
How do you define success? What would hitting a “home run” look like in your mind?
Continuing to do what we do everyday: make amazing products that help empower people to do more than they thought they could.
Where do people go to find out more about your product?
Our website: www.AirTurn.com