Dragon Juice naturally helps eliminate many common plant problems.

Dragon Juice®is a natural plant spray conditioner. It is the most effective foliar spray available for your plants! It provides trace nutrients to your plants as well as giving them what they need (foliarly) to be healthy. Properly maintained plants make happy & healthy plants, therefore helping them eliminate most common problems on their own.

Dragon Juice® is an “all in one” product meaning it helps your plants to take up more nutrients in it’s existing system or medium. It effectively eliminates the need for additives and many other toxic and ineffective products.

Dragon Juice® is one of the featured exhibitors at the DaVinci Inventor Showcase, which takes place on Oct 13, 2012 at the Denver Merchandise Mart. This is your chance to find out how Dragon Juice® work and see a wild variety of other amazing products and innovations!

What was the defining moment that led you to create this product?

The thing that led to our defining moment was the need for non-pesticide plant products, to help produce safe consumable food and medicine.

What problem does it solve?

It provides the user with a non-toxic product to help eliminate bugs while helping to promote positive plant growth. It is non-toxic to bees, ladybugs and other beneficial insects and therefore unique to agriculture and conventional pesticides.

After you came up with the idea, how did you size up the market and decide who your customers would be?

We started by looking at other products on the market and the limitations on their use. We started noticing the gaps in time when you can safely use a pesticide while staying within the acceptable/recommended exposure levels and this allowed us to determine that our effective clientele is everyone that is a Gardener First. Second we were able to determine that Gardeners/Farmers with an existing infestation are more likely to buy our products. Simply put: iNATURE/Dragon Juice® Products are made from consumable products, meaning that they are safe to use even just before harvest. All other foliar applications have some type of limitation on when they can be used.

How did you go about naming your product?

iNATURE came from the need to project a sense of the future to come, through Nature. Dragon Juice® is about the magic and powers that Dragons project. Our hope is that our customers understand that natural products from nature combined without chemicals have a far superior, long term effect on plants, our planet and its’ people.

How long did it take you to create you initial prototype, and what problems did you run into along the way?

• The first sell-able prototype took almost 5 years
• The first two years was to develop a formula that would not harm plants, but to help them grow and eliminate plant problems and some insects.
• We pushed a lot of plants to their limits testing each ingredient to record the amounts of each compound a plant can handle.
• We pushed even more plants to their limits, to test how the major compounds worked together.
• Finally we had tested enough to understand just what a few drops can do to a recipe or product.

Funding a new idea is always tricky. How did you go about lining up the money you needed?

We, the Key members, injected our own funds to achieve the start-up capital needs.

Is this a product you’d like to produce and sell yourself, or are you wanting to license it to someone else? And if so, who?

We already produce and sell Dragon Juice®, and have built a “mini-following” of 600 “Likes” on Facebook, which often leads the customer directly to our web site, where we are noticing increased sales.

We do not wish to give out the Patent pending formula but licensing the promotion and sales to distributors would be an ideal situation.

What all channels are you using to market your product?

On the web at DragonJuice.org, as well as Facebook, Twitter, and a few digital ads that have come with other print marketing efforts (magazines we have advertised in). We have done some Google search optimization as well.
We strive to provide personal service therefore our local sales have produced great results. As mentioned previously hitting the organic conscious people, garden stores, attending trade shows with our booth. Contacting Botanic Gardens and Hospital Gardeners are some of the new marketing plans we are currently working on.

How many people do you currently have involved in your business?

4 people

How do you define success? What would hitting a “home run” look like in your mind?

Selling Dragon Juice® in VOLUME nation/worldwide would define our ideal “success”. We want to have this blow up so huge that Dragon Juice® becomes a household name and is used, and preferred ten times more than “Miracle Grow” for example. And in doing so, we are enlightening the world to the many benefits of using a non-toxic product.
This can be achieved in many ways. We are open to ideas from an investor injecting capital or to having someone buy the entire company and allowing us to stay on as key employees.

We feel we are already traveling down the path to our idea of “Successful”. Our Patent for Dragon Juice® is going along nicely, we have already obtained our Federal Trademark for Dragon Juice®, and We have developed the Product that does something no other garden product does.

We have sold Dragon Juice® (at least one bottle) in almost every state in the country.

Our marketing strategies to date have included the implementation of ourselves into certain industries such as the up and coming aqua-ponic, self sustainability, and organic gardening marketplace.

We feel that Dragon Juice® was invented at the “right time” as the interest in organic and natural ingredients for the garden has been steadily increasing lately.

Where do people go to find out more about your product?

On the web at DragonJuice.org, Facebook (iNATURE Organics and/or DragonJuice), Twitter@organicspray, (where we have 2300 followers). Information can also be found at in-store displays at participating Garden and Grow stores.