Aug X, a pioneering tech company, has introduced Augie, an innovative AI-powered video creation platform featuring a groundbreaking voice cloning capability. This new feature eliminates the need for recording studios, allowing users to incorporate customized narration into their videos effortlessly.
In collaboration with ElevenLabs, Aug X has developed a user-friendly tool that enables individuals to record their own voice or that of someone else and clone it for use in various short videos. Augie is specifically tailored to cater to marketers and social media teams, streamlining the process of adding narration, images, text, and music to videos without requiring in-depth audio and video editing skills.
Jeremy Toeman, the visionary founder of Aug X, shared the motivation behind the addition of the voice cloning feature. Many people feel uncomfortable speaking into a microphone or recording voice-overs, prompting the company to provide an alternative solution. Toeman highlighted the positive feedback from users who have embraced the voice cloning feature as a welcome alternative to traditional narration recording.
Augie’s functionality was demonstrated to The Verge, showcasing its user-friendly interface. Users have the option to write or upload a script and then select a prerecorded voice (a short voice snippet is required) from their own collection or Augie’s library. The chosen voice can be adjusted to convey different tones, such as serious, enthusiastic, or even creepy, to align with the desired mood of the video.
To enhance the video creation process, Augie offers access to a library of licensed photos from Getty, as well as AI-generated images. The platform envisions marketing teams benefiting from quick video turnarounds without the need to reserve recording studio time for their company spokesperson.
Augie was introduced in public beta in May, with the voice cloning feature currently available to all users. However, Toeman envisions potential limitations on video length, quality, and the number of cloned voices for non-paying subscribers in the future, considering the expenses associated with running voice cloning servers.
While voice cloning technology is becoming more prevalent, Aug X is taking a cautious approach to ensure ethical usage. The company is actively working with its partner ElevenLabs to identify AI-generated voices and videos, aiming to prevent any misuse or unauthorized replication.
To maintain accountability, Augie will restrict recorded voices to individual accounts, requiring each user within an organization to personally rerecord their spokesperson’s voice for cloning. Additionally, the platform only accepts voices recorded with a live microphone, preventing users from uploading pre-recorded or altered audio.
With Augie’s innovative features and careful considerations, Aug X is at the forefront of providing accessible and seamless AI-powered video creation, revolutionizing the way ad copy narration is incorporated into dynamic multimedia content.
By Impact Lab