New record as online ad revenues jump 18% to $20B in first 6 months of 2013

Apparently, new certainties in life are death, taxes, and Internet ad revenues going up.  Online ad revenues in the U.S. jumped 18 percent from 2012′s numbers to hit a new record, $20.1 billion, just for the first half of 2013. Mobile revenues were the fastest-growing, soaring 145 percent to $3 billion, and digital video ads, crucial to the growth of visual media online such as YouTube, rose 24 percent to $1.3 billion.

 

 

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Facebook’s Sponsored Stories performing better than standard ads

sponsor story

Facebook Sponsored Story ad

Earlier this year Facebook launched a new form of advertising called “Sponsored Stories”.  some people just didn’t buy into the plot. “Sponsored Stories” takes content generated by Facebook users and turns it into ads, seemed to be crossing some kind of line.

 

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The Story Behind the Leno, Letterman, Oprah Ad

[youtube]http://www.youtube.com/watch?v=UcEx767TIas[/youtube]

Super Bowl viewers were rubbing their eyes at the sight of a TV spot pairing CBS late-night host David Letterman with longtime NBC archrival Jay Leno, plus media magnate Oprah Winfrey.
Appearing early in the CBS-aired game Sunday, the ad depicted Letterman and Leno glumly sharing a couch watching the Super Bowl, with Winfrey seated between them trying to make peace.
Letterman grumbles, “This is the worst Super Bowl party ever.”
“Now, Dave, be nice,” Winfrey urges.
A disgruntled Leno replies that Letterman is only complaining “because I’m here.”
In a whiny high voice, Dave mocks what Jay has just said.
Oprah shakes her head and sighs.
That’s it. The spot only lasts 15 seconds.
It revisited a promo from the 2007 Super Bowl with Letterman and Winfrey watching the big game. But with the surprise addition of Leno, the 2010 version addresses in compact form the talk-show turmoil at NBC, and the soon-to-be-rekindled competition between Letterman and Leno when he reclaims NBC’s “The Tonight Show” on March 1.
In the age of “Avatar,” some viewers might have thought that getting Jay and Dave, plus the super-busy Oprah, together in the same frame was probably accomplished through sophisticated computer-graphic imagery.
But no, the spot was produced the old-fashioned way, according to Rob Burnett, executive producer of “Late Show with David Letterman.”
And it was put together quickly. And very hush-hush.
According to Burnett, CBS offered “Late Show” a slot for a promo to air during the Super Bowl.
“Dave had this idea, ‘What about getting Jay and Oprah together with me?’ and he wrote it,” Burnett explained by phone shortly after the spot had its single airing Sunday. (It is posted on the CBS Web site.)
“We said, ‘This is too funny to pass up.’ First we called Oprah.” Then Leno was approached, and he, too, signed on. That was two weeks ago.
Arrangements had to be made to get the Los Angeles-based Leno and the Chicago-based Winfrey to New York for filming – and do it without word getting out.
“Security was a big priority for us,” Burnett said. “We really wanted to keep this under wraps. There were a lot of internal logistical conversations about how to even get Jay and Oprah into our building secretly.”
Filming took place last Tuesday at the Ed Sullivan Theatre, home of “Late Show.” According to Burnett, Leno arrived in disguise: hooded sweatshirt, dark glasses and fake mustache. (Viewers might recall that, last Tuesday, NBC’s “The Biggest Loser” was extended by an hour, pre-empting Leno’s soon-to-end “Jay Leno Show” and enabling his round-trip dash to New York.)
Filming took less than a half-hour, Burnett said.
“It was quick, it was easy,” he said. “The attitude was professional and cordial. Dave and Jay were fine with each other.”
Maybe so. But that very funny, very startling promo has neatly paved the way for a late-night battle between rivals that will resume in just weeks.

Super Bowl viewers were rubbing their eyes at the sight of a TV spot pairing CBS late-night host David Letterman with longtime NBC archrival Jay Leno, plus media magnate Oprah Winfrey.

Appearing early in the CBS-aired game Sunday, the ad depicted Letterman and Leno glumly sharing a couch watching the Super Bowl, with Winfrey seated between them trying to make peace.

Continue reading… “The Story Behind the Leno, Letterman, Oprah Ad”

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Zimbabwean Dollar: World’s First Trillion Dollar Ad Campaign

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A LOT of Worthless Dollars

To protest the hyperinflation that has rendered the Zimbabwe currency worthless and to raise awareness of the dire economic situation there, the Zimbabwean Newspaper created an ad campaign featuring huge posters, wall murals, flyers, and even billboards all made out of trillions of Zimbabwean dollars.

The Mugabe regime has destroyed Zimbabwe. It has presided over the brutal oppression of the opposition, a cholera crises, massive food shortages and the total collapse of their economy. Furthermore anyone brave enough to report this has been bullied, beaten and driven into exile. One such group is ‘the Zimbabwean Newspaper’…

(more trillion dollar photos after jump)

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Online Display-Ad Spending Will Fall In 2009

Online Display-Ad Spending Will Fall In 2009

For a year, we’ve listened to analysts passionately explain how online ad spending will power through any broader economic and advertising weakness. Eyeballs are moving online, this story went (goes), ad dollars will follow. Online advertising is accountable. Online advertising is the future. Blah, blah, blah.

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Japan Utility Ad Forecasts Impending Robot Takeover

Japan Utility Ad Forecasts Impending Robot Takeover

Considering Japan’s reputation for odd erotic animation/manga and advanced robotics, many are waiting to see what kind humanoid robots the country will produce in the not-too-distant future. If commercials are a barometer of local culture, then it looks like we have our answer thanks to the new Tokyo Gas commercial featuring a man who brings an alluring wayward robot into his home to teach him about…gas utilities.

Continue reading… “Japan Utility Ad Forecasts Impending Robot Takeover”

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