Google searches put vulnerable consumers at risk

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You may be able to ask Google questions you would never ask aloud and the search engine will silently offer you the answers. But, ou can’t think of Google as an oracle for anonymous searches. Sometimes, the most intimate questions a person is asking—about health worries, relationship woes, financial hardship—are the ones that set off a chain reaction that can have troubling consequences both online and offline.

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How Facebook, Google, and Apple are tracking you without cookies

tracking

Whether, you’re using an iOS or Android device, you are able to turn off most of the tracking mechanisms.

The lifespan of the tracking cookie is about to expire. With the rapid emergence of mobile devices. Facebook, Google, and Apple have turned to new and more potent methods for advertisers to keep track of you across multiple devices.

 

 

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The end of the printed newspaper

newspapers

The death of newspapers is sad, but the threatened loss of journalistic talent is catastrophic.

By Clay Shirky: The Roanoke Times, the local paper in my family home, is a classic metro daily, with roots that go back to the 1880s. Like most such papers, it ran into trouble in the middle of last decade, as print advertising revenue fell, leaving a hole in the balance sheet that digital advertising couldn’t fill. When the 2008 recession accelerated those problems, the Times’ parent company, Landmark, began looking for a buyer, eventually selling it to Warren Buffett’s Berkshire Hathaway Media Group in 2013. The acquisition was greeted with relief in the newsroom, as Buffett had famously assured the employees at his earlier purchases “Your paper will operate from a position of financial strength.” Three months after acquiring the Times, BH Media fired 31 employees, a bit over a tenth of the workforce.

 

 

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Most parents oppose collecting children’s information on the internet

Nine out of 10 adults said they believed advertisers should get a parent’s permission before collecting data on their children.

Overwhelmingly, parents object to personal information being collected on their children over the internet.  This is according to a new poll just released before federal officials are set to vote on a controversial proposal to strengthen child privacy laws.

 

 

 

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The challenge of media alignment

Twitter has the opportunity to become extraordinarily aligned with their best users.

Advertisers are the actual customer of the TV networks – not the viewers.  Both of these groups had similar goals for a long time.  Viewers wanted shows they wanted to watch and advertisers wanted lots of viewers to watch these shows.  So the TV networks used ratings as a proxy for advertiser happiness and there wasn’t much of a problem.

 

 

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It’s the year of social media for Super Bowl ads

volkswagen

Advertisers are falling over themselves to get their ads out on YouTube or as part of online contests, like Volkswagen has done this year.

A big social event every year is the Super Bowl.  During this year’s battle pitting the New York Giants against the New England Patriots, getting social will happen on screens and the sofa. (video)

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Your mobile phone company is selling your personal information to the highest bidder

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Your phone company knows everything about you.  They know where you live, what websites you visit, what apps you download, what videos you like to watch, and even where you are. Now, some have begun selling that valuable information to the highest bidder.

 

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Advertisers Missing Opportunities by Overlooking the Power of Long Tail Websites

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Ads placed on long-tail sites had a significant lift in clickthrough rate compared with ads on larger web properties.

Many advertisers stick to the top sites on the web when planning an online campaign, but overlooking less-trafficked sites could be a mistake.

 

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FTC Will Back Plan for a ‘Do Not Track’ List For Web Users

do not track

As you surf the internet, advertisers are tracking you, building a profile, and working on aiming specific ads right at you.

Signaling a sea change in the debate over Internet privacy, the government’s top consumer protection agency on Wednesday advocated a plan that would let consumers choose whether they want their Internet browsing and buying habits monitored.

 

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