Online viewers abandon video if it doesn’t play in 2 seconds: Study

Faster internet connections have made viewers more impatient.

Revenues are declining for the traditional forms of online advertising.  Emerging as a bright spot for many media companies is the video.  It offers an opportunity for long engagement and hefty ad rates — but also a challenge to make it work.

 

 

 

Continue reading… “Online viewers abandon video if it doesn’t play in 2 seconds: Study”

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