Elderly can be trained to make accurate decisions as quickly as younger generations

older people

Researchers claim older people deliberately take longer to make decisions – to improve their chances of making the right choice.

Think again if you thought that people of 70 aren’t as mentally quick off the mark as they used to be.  They can have reactions as fast as 25-year-olds, a study reveals.

Continue reading… “Elderly can be trained to make accurate decisions as quickly as younger generations”

Study Shows Parents Unaware How Much Their Children Make Them Buy

Study Shows Parents Unaware How Much Their Children Make Them Buy

 

The influence children wield over their parents’ purchase decisions at the point of sale is grossly underestimated by parents. This was shown in a new study conducted by researchers at the University of Vienna, Austria. According to the study by consumer researchers Claus Ebster and Udo Wagner, twice as many purchases in supermarkets are triggered by children than their parents are aware of. The study was published in the internationally renowned Journal of Retailing and Consumer Services.

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Studies Show the Value of Not Overthinking Our Decisions

 Studies Show the Value of Not Overthinking Our Decisions

Fishing in the stream of consciousness, researchers now can detect our intentions and predict our choices before we are aware of them ourselves. The brain, they have found, appears to make up its mind 10 seconds before we become conscious of a decision — an eternity at the speed of thought.

 

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Social Media Influencing Investment Decisions

Social Media Influencing Investment Decisions

Two-thirds of high-net-worth investors are influenced by online peer-generated content

An April 2008 Cogent Research survey found that US investors are highly engaged in social media, and their investment decisions are influenced accordingly.

The study found that 25% of US online adults are engaged in social media specifically related to personal finance and investing.

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Choice is Bad, Choice is Good, Choice is Exhausting

 Choice is Bad, Choice is Good, Choice is Exhausting

Too many choices are mentally exhausting

Each day, we are bombarded with options — at the local coffee shop, at work, in stores or on the TV at home. Do you want a double-shot soy latte, a caramel macchiato or simply a tall house coffee for your morning pick-me-up” Having choices is typically thought of as a good thing. Maybe not, say researchers who found we are more fatigued and less productive when faced with a plethora of choices.

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