You’ve heard it said before that learning how to code is an important skill for everyone today. But maybe, as an online marketer – SEO expert, SMM expert or PPC/SEM expert – you probably don’t think that applies to you. Surely you can do your job just as effectively without having to know the basics of web development, right?
Wrong. Having even the most basic knowledge of CSS and HTML can make a significant difference to your career. It’s not just for web designers and developers or other tech-inclined people. In truth, everyone can benefit from having a little coding knowledge, from small business owners and sales managers to event coordinators and even magicians. Provided you use the Internet to conduct some of your business – and that’s virtually everyone over the age of five.
Below are nine areas you can apply your coding to your marketing career: