The internet has sparked a new kind of economy, as creators find new ways to directly reach their audiences and customers. Services like Etsy, WordPress, and Amazon’s Twitch don’t have a lot in common, except for the fact that they give creative people ways to make a living doing what they love.
Online pinboard Pinterest is all the rage these days, and as Etsy is showing today with its latest product announcement, e-commerce sites are starting to realize the power of pinning. The e-commerce marketplace is making it easier for Pinterest users to pin and organize Etsy items, via a new Pin It button on Etsy listing pages, alongside the Tweet and Like buttons.
Etsy says that its members are big fans of Pinterest (and so is Etsy), so the integration makes sense. Etsy is also using Pinterest’s price display feature. So when you pin listings with the Pin It button, the required pin description field is prefilled with the item title and price. Users can also add a note about why they like the item, which will be added to their Pinterest posting…
Have you started to check Etsy before EBAY yet?
Handmade is becoming big business — reeeally big. Etsy — the online marketplace for handmade items — announced earlier this week that it has raised $20 million in venture capital financing and has now tripled its valuation at $300 million (not including the funding). With sales up a whopping 72% from last year, business is booming — not to mention ex-Google exec Adam Freed being roped in as Etsy’s new chief operating officer.