Video swells to 25% of US digital ad spending

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This year will mark a milestone for digital video advertising in the US, according to eMarketer’s latest ad spending forecast. In 2018, video will grow nearly 30% to $27.82 billion. That means video ad spending will make up 25% of US digital ad spending.

Media strategy is mobile strategy and the brands that thrive understand that creative and brand messaging must be designed to reach consumers in a mobile-first world. Advance your strategy with ten trends from Verve that point to a mobile future in which relevance, context, and measurability define the work we do.

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YouTube is the most lucrative platform for creators — with Etsy and Instagram trailing behind

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The internet has sparked a new kind of economy, as creators find new ways to directly reach their audiences and customers. Services like Etsy, WordPress, and Amazon’s Twitch don’t have a lot in common, except for the fact that they give creative people ways to make a living doing what they love.

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The world’s biggest YouTube stars are seeing a massive slowdown

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YouTube personalities like PewDiePie and Zoella are seeing a massive slowdown in subscriber growth and views, according to social stats analyzed by Business Insider.

YouTube stars have seen years of growth as vlogging has exploded, but it looks as though the golden days are over and the most business-savvy creators will need to diversify.

Popular creators like H3H3Productions have blamed YouTube’s algorithms for an apparent slowdown in subscribers or viewers.
There’s no official explanation, but YouTube has had to tweak its algorithms a lot in 2017 to tackle inappropriate content.

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For the first time, Teens are watching YouTube more often than cable TV

 

For the first time, teens are watching YouTube more often than cable TV, according to a new survey by investment bank Piper Jaffray.

On Friday, Piper Jaffray released its semi-annual survey of 10,000 teens, and it showed YouTube inching over cable in daily use. 26% of teens said they watched YouTube every day, whereas only 25% said the same of cable TV.

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