Wearable usage in the U.S. will jump almost 60% in 2015

wearable

We will continue to see double-digit growth in the number of Americans using wearable devices over the next several years, according to eMarketer’s first wearables forecast. In 2015, 39.5 million US adults 18 and over will use wearables, including smartwatches and fitness trackers. That’s a jump of 57.7% over 2014. While penetration among US adults is just 16.0% this year, eMarketer expects that to double by 2018, to 81.7 million users.

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Nike+ now has over 18 million members tracking their exercise

NikeFuel allows fitness enthusiasts to compare their performance and daily routines across multiple disciplines.

Nike+, Nike’s online platform for tracking personal exercise logged with a FuelBand, SportWatch or Nike+ fitness app, now has over 18 million members worldwide.

 

 

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