Kids in the UK are now spending more money on ‘Fortnite’ and ‘Roblox’ than candy and books

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Childrens’ spending habits in the UK have shifted to online games such as “Roblox” and “Fortnite” since lockdown began, away from sweets and books, a pocket money app has reported.

Kids are also saving 14% more money than they did in 2019 — that’s £104 ($135) a year, RoosterMoney.

  • Lego, Roblox, and Apple are the top three brands that children save up for, the study found.
  • Online video games “Fortnite” and “Roblox” have overtaken sweets and books as the main target of kids’ pocket money spending in the UK, according to a pocket money app.

A study by RoosterMoney of 24,000 kids in the UK aged between four and 14 had Roblox, a virtual gaming platform, in top spot, followed by Epic Games’ “Fortnite,” a battle-royale video game.

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More than a game, Fortnite is emerging as the best new social network

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The wild popularity of the shooter game is a reminder that socializing is way more fun when you’re actually doing something with your friends.

It has more than 200 million users, up to 8 million of whom are online at any one time. Most spend six to 10 hours a week on the platform. And half of teens say they use it to keep up with friends.

Snapchat? Instagram? Twitch?

Nope. Fortnite. The wildly popular online video game has quietly become one of the planet’s biggest social networks. Not in a traditional sense, of course. Fortnite Battle Royale is, first and foremost, a last-man-standing, shooter-style game, especially popular among teens and twentysomethings. (Disclaimer here: I’m not a hardcore Fortnite player, though I know plenty of people who are.) In the game, 100 players at a time jump out of a flying bus and onto an island. Combatants are left to duke it out, Hunger Games-style, with a variety of weapons, armor, “healables,” and other tools at their disposal. Though the premise is violent, the game itself really isn’t, with none of the gore or blood of more graphic offerings. Eventually, the final combatant claims the coveted “Victory Royale.” All told, each match lasts around 20 minutes.

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The first Fortnite World Cup with $100 million in prize money is happening in 2019

Qualifiers start later this year, and anyone can participate.

Epic Games announced more details about its e-sports plans for Fortnite, revealing today during its live celebrity-streamer ProAm tournament in Los Angeles during E3 that the competitions will all be part of what’s called the Fortnite World Cup. The prize pool, first announced earlier this year, will be $100 million. It will be spread out over a number of different “organized events, online events, and major organized competitions all over the world,” reads the developer’s blog post.

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