Apple’s release of its multi-colored iMacs in 1998, made consumers realize they wanted beautiful computers, not ugly ones.
Ross Dawson, futurist, keynote speaker, and author, recently traveled to Provence in the hills above Nice to give the keynote at the annual EuroCIO conference. He used his framework for the future of the CIO to point to the macro drivers of change in technology and society, and how these are shaping the technology function in organizations, and in turn the role of the CIO.
Continue reading… “How rising expectations of beauty are shaping technology and society”













