human-centric – Impact Lab

By Futurist Thomas Frey

I have spent decades doing something my colleagues find equal parts fascinating and slightly unhinged: I treat the future as a living force. Not a destination. Not a deadline. A force — as real and as powerful as gravity, as indifferent to our preferences as a river deciding which way to run.

People ask me all the time why anyone should study something that hasn’t happened yet. My answer is always the same. You are going to spend the rest of your life in the future. That alone seems like sufficient reason to understand how it works.

What follows are twelve laws I have developed over decades of watching the future arrive. They are not predictions. They are operating principles — the physics of what is coming, whether we are ready or not.

Lexus is reimagining the future of self-driving cars.

Although the future of autonomous cars is certainly exciting, much of what it will look like remains unknown. Will we still sit in the “driver’s” seat or will the interiors of new cars look more like a café? This is one of thquestions that Lexus is trying to answer.

The luxury carmaker partnered with two TED fellows to try and figure out what the future of self-driving vehicles will look like. Moreover, the project aims to lessen some fears about taking away the interactive part of driving.

Although true autonomous cars won’t be a reality for most consumers anytime soon, addressing these problems now will help make their adoption much smoother.

Continue reading… “Lexus is addressing autonomous car anxiety with innovative designs”

Tag: human-centric

12 Laws of the Future

Lexus is addressing autonomous car anxiety with innovative designs