It takes just $1000 to track someone’s location with mobile ads


When you consider the nagging privacy risks of online advertising, you may find comfort in the thought of a vast, abstract company like Pepsi or Nike viewing you as just one data point among millions. What, after all, do you have to hide from Pepsi? And why should that corporate megalith care about your secrets out of countless potential Pepsi drinkers? But an upcoming study has dissipated that delusion. It shows that ad-targeting can not only track you at the personal, individual level but also that it doesn’t take a corporation’s resources to seize upon that surveillance tool—just time, determination, and about a thousand dollars.

Continue reading… “It takes just $1000 to track someone’s location with mobile ads”


Rosie The Robot Maid, Made By Toyota


Say Goodbye To Housekeeping, New Robot Maid

Japan’s rapidly declining population due to low birth rates and a graying majority has the country in a panic, but Toyota plans to save the day with a new category of server robots. Unveiled last week the new robot is the result of their collaboration with Tokyo University’s Information and Robot Technology Research Initiative.

Continue reading… “Rosie The Robot Maid, Made By Toyota”