Amazon, Alibaba and Nike all point to the next innovation in retail: Personalized physical spaces

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Last week I wrote a piece entitled, “Amazon Go Means Goodbye Status Quo.” The piece not only heaped praise on Amazon but also highlighted how Amazon Go, over the long-run, is about far more than the mere buzzwords of “checkout-free shopping.” The thesis is that if one studies Amazon Go closely, he or she will see that it already hints at the next great innovation in retail history: the personalized physical store.

While I expected and even predicted the news back in February that Amazon would roll out more stores this year, I did not expect, in less than one week from publishing this most recent Go piece, that new activities would emerge that would validate this thesis even further.

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