Official Color of 2012

pantone color of 2012        c600cda81f5ebcaIt’s official. It’s in.

Pantone, official arbiter of the visible spectrum, has declared its selection for next year’s color—a statement of both insane arbitrariness, and great weight in the world of things. So what’ll it be? You’re lookin’ at it!

The above hue is Tangerine Tango (also referred to as “red”), which, as The Color of 2012, must grace one object in your possession, lest you feel like a peasant. It’s… kind of boring? Maybe it’s seeing it on a piece of fabric instead of a shiny computer or vibrant iPhone case, but it’s not really doing much for me here. But Pantone disagrees, duh…

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Honeysuckle – Pantone 2011 Color of the Year

honeysuckle-20101213-095018

Pantone has announced that Honeysuckle (PANTONE 18-2120) is the Color of the Year for 2011.

Courageous. Confident. Vital. A brave new color, for a brave new world. Let the bold spirit of Honeysuckle infuse you, lift you and carry you through the year. It’s a color for every day – with nothing “everyday” about it…

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Pantone Color of the Year 2010: Turquoise

turquoise-pantone
Pantone, the company which business is to know everything there is to know about colors, has just unveiled Color of the Year for 2010 (drumroll, please): turquoise!

“Turquoise is universally appealing. It puts everyone in the same state of mind — on vacation,” says Jane Schoenborn, design director at Lilly Pulitzer. “Turquoise for us is a really big color. A lot of times it’s transporting, whether you’re actually going to a resort destination or not.”

Leatrice Eiseman, executive director of the Pantone Color Institute, says there was no runner-up to turquoise in her mind because people crave escapism and freshness after a tough year. The shade is on the cusp of blue and green, which makes it both inviting and serene — characteristics associated with blues — and invigorating and luminous, which comes from green, she says.

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