Here’s what you might see on a typical week when users took part in a friendly competition to rank themselves against their friends and colleagues in weekly step counts.
When introducing a new product it is essentially an exercise in persuading people to change their behavior. Many companies try to tackle this challenge by making the functional benefits of the new seem so much more compelling than the old. But this approach rarely works. After all, how many of us as children enjoyed eating our vegetables just because our moms said they were better for us than dessert?