Inclusive fashion is the future of runways and retail

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Thin, white, young, stereotypically “feminine” or “masculine”—those are some of the characteristics that traditionally defined who the fashion industry prioritized.

That’s starting to change. Fashion is under mounting pressure to cater to all customers, as tech-empowered shoppers wield more influence over brands and new upstart labels, willing to serve the shoppers established brands have ignored, are rewarded. This isn’t a passing phase: By 2025, management-consulting firm Bain & Company predicts luxury shoppers will consider a brand’s values, such as inclusivity and diversity, just as much as the quality of the products it sells when deciding how to spend their money.

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